Sunday, July 25, 2010

Organic SEO

Just what exactly is Organic SEO? I really and honestly don't know. That's why I drop by every now and then to read up on the matter in Mark's blog
Organic SEO and SEM Blog
Personally, as a blogger, what I learned is that the less I think about SEO and the less that I do about it, the better returns (in traffic) that I actually get. I oftentimes see many bloggers (and big companies for that matter), who try too hard with regards to SEO and end up getting frustrated.

In my understanding, Organic SEO, is about doing SEO naturally, almost as if you're not doing it at all. It's like Kung Fu, where you are one with the wind, or whatever.

If you recall in this blog, there was a time in my life when I tried farming. Yeah, that made me lose a lot of weight in 3 weeks. I tried organic farming and now I have a few things to show for it. I'll take pictures when there's an opportune time.
Suffice to say that in Organic farming, you don't use chemical pesticides and chemical fertilizers which can be detrimental to the soil.
Thus in this scheme, you let things flow as naturally as they can. You write good content, people link back to you. You comment in other blogs and show your genuine interest, you join a community of like-minded people and actually get interested in what they are doing and do your best to help them out. This is what Google intended and this is what this form of SEO is all about.

Compare this with competitive SEO and you have legions and legions of third world so called "SEO experts" all stuffing the Internet with SEOized articles. You should try going over to and see which websites do this.

What I like about Mark's style is that he lets things flow naturally. He doesn't hold back information and he tells us everything that he knows about the best practices in Organic SEO. If you want to learn more, you could find Mark over at

Saturday, July 24, 2010

The First Book You Bought Online?

I don't trust the Internet.

That's why I've limited my online purchases to entities I trust. Namely, Google and anything that's tightly integrated into it that you won't even notice that it's actually not a part of Google.

My first online purchase was this domain. I didn't use money from my bank account but rather used the earnings that I got as a freelance writer.

It's a good principle - spend money on where you got it.

After building up some confidence, I now knowthe right places to buy and the right things to spend on. I've decided to make my first online book purchase: Jay Berkowitz's book the Ten Golden Rules of Internet Marketing. 

All it would take for me, is to transfer my earnings from to my paypal account, then to my bank account.

Give or take, I might have that book in one or two weeks.

How about you? What's the first book you bought online?

Tuesday, July 20, 2010

The Value of Content by Mitch Joel and Virtual Content Store

A few days after I've listened to Mitch Joel's SPOS Podcast Episode #211 where he "tackled the conversation over content and its value (re: pricing model) in our current society" among other things, an interesting announcement was made by is a virtual marketplace which offer virtual goods (hehe), such as images, graphics, music, and even programming code.

It takes paid content to a whole new level where people can independently purchase and sell these virtual goods. In my own opinion this is a great and logical step for the popular freelancing website where they could leverage their traffic.


First and foremost we are extremely excited to announce the launch of, which we aim to grow into the world's top marketplace
for virtual goods! Over the past month we’ve been testing the
Freemarket with a few thousands beta users and today we finally go
live with over 5000 items!

This new marketplace will allow any of our 1.7 million users to
upload and sell any and all of your virtual content to anyone in
the world.

Your Freelancer account is automatically linked to Freemarket, so
you'll automatically earn money into your Freelancer account when
items sell.

If you upload an item to the store which gets sold between now and
the 20th August 2010 you will win a special Foundation Merchant
insignia to add to your profile! So start stocking the virtual shelves
with all of your great logo designs, web templates, flash files,
scripts, 3D content, graphics, sound clips and more!

If you'd like to add a category, just send us a note at the helpdesk
in the Marketplace category. We've already had some great suggestions
about adding articles and database sections that we'll add shortly!

Sunday, July 18, 2010

Pertinent News for the Web Entrepreneur

Investor's Business Daily - get the complete investing system for only $1.31 per issue.
1. Investors uneasy as Google costs rise (REUTERS)
Google Inc is pumping hundreds of millions of dollars into new businesses, but Wall Street is nervous about the ultimate payoff.
Investors sent Google shares down more than 6 percent on Friday, a day after the Internet search leader reported a surge in expenses during the second quarter that caused it to miss profit estimates.

But Jackson said he was confident that mobile would become a significant contributor to Google's financials in the long run, and that the mobile market was big enough for Google and Apple to prosper.

.CO Domains Now Available to the public at

2. Control games with the power of your mind (GamingBolt)
The recently unveiled Natal for the Xbox 360 will let gamers control what happens on-screen just by moving their body- but one company is going one step further, allowing you to control games simply with the power of your brain.
Mind control is a concept previously thought impossible, but technology design company Emotiv claim to have designed the worlds first headset that allows you to communicate your thoughts onto a games.

3. Is the Internet making us smart or stupid? (VentureBeat)
Image representing VentureBeat as depicted in ...Image via CrunchBase
1.    Our brains are plastic; they change based on how we use them
2.    Today, we are increasingly using our brains for shallow online skimming rather than deep reading
3.    The parts of our brain that are good at multi-tasking, skimming and surveying are getting stronger (he calls this the “juggler” brain)
4.    The parts of our brain that we use for deep, immersive book reading are getting weaker, and the corresponding neural resources getting redirected
5.    As a result, we are changing, and on the whole, getting stupider.

4. Increased worker productivity has destroyed millions of jobs (Mark Perry)
U.S. Manufacturing output has more than doubled since 1975 (data here) while manufacturing employment has decreased by about 8 million jobs (data here), resulting in more than a three-fold increase in worker productivity (output per worker) since the 1970s.  Therefore, it's the dramatic increase in the productivity of American workers that helps explain the loss of millions of manufacturing jobs, and this a a cause for optimism, not pessimism, as Don points out. 

5. Best places for the rich and single (Money CNN)
We're not saying you're a gold digger. But you could follow the money to these 25 affluent cities, where singles are abundant.

Friday, July 16, 2010

Presentist - by Mitch Joel

Please don't treat my second statement as an excuse but as a disclaimer. I'm not feeling well and I believe that my mental faculties are being affected by this. 

I write in reaction to a great post by an admirable thinker, Mitch Joel about Presentists.

The blog post encouraged people to become more like Presentists than Futurists. 

Some questions he asked:

1. Does your website really live up to (and deliver on) everything you're doing on YouTube or Facebook?
No. I am guilty of using facebook primarily for personal reasons.

2. Are you really in touch with who is connected to you (instead of how many people)? 
I can answer this with a definite Yes!

3. Are you engaged and connected to your community in their channels, or are you still trying to drag everyone over to your own pages?
I am joining a lot of communities in different niches.

4. When someone does a search for you, your competitor or has a question that your products and services can answer, how great are you at helping them to find you (or better yet, if it's not the right fit do you happily refer them to someone who can help them)? 
Whew, Mitch, that was hard to understand. But yes, I do this a lot.

5. Are your platforms open? Do you allow people to share, comment and create content with your brand and for your brand?
Not at this point no or it may not be applicable.

6. Can people say anything they want about your products and services on your website?

It's a classic business model: brand misses the Internet wave, so instead of starting slowly now and engaging, they feel they may be best served by waiting on the sidelines for the next wave to hit. They mistaken the complete shifting of our world for a fad instead of what it truly is: a fundamental shift in how people are connected, consuming and creating media. The opportunity is still here for you to be present. Become a Presentist.
So, where is all of this going? Who knows and who cares

I care.  

Despite the pain that I am feeling, I still look forward to the future for all its hopes and promises. What is the present but a continuous movement of the NOW?

What is the NOW?

It is the coming of tomorrow, the movement of the hand, the changing of a digit, the turning of a calendar. It is a continuous stream of everlasting futures that have arrived.

If my weakened mental faculties still serve me well, I understand that Mitch's pragmatic approach to the present as a focus on "conditions" is what he was advocating. Hence, be a presentist rather than a futurist.

My reply,

One must note however that the lure of the present is not as powerful as the lure of the future. We have always been enthralled about the things that we don't know rather than the things that we already know (and maybe, want to forget)
In fact, I'll go out of my way to say that being a futurist treads the fine line between a "visionary" and an "escapist".
Some people, (including me sometimes) focus on the future for its promises and hopes. The present, as dreary, as wonderful or as exciting as can be, would always be a focus on a condition. That's why we don't use the terms "future condition". But we say "present condition."
That's my diagnosis on why a majority of people tend to be futurists. Even Google is guilty of this sometimes, in that they recently acquired a company which claims to predict the future - (See Recorded Future)
Having said that, I will now "try" to apply a balance between the Presentist and Futurist frame of mind, in my hope that I could gaze at the stars while keeping my feet planted on the ground.

Monday, July 12, 2010

Random URL of the Day

The random URL I thought of today is:

I was thinking of a website where people could share their dreams and maybe help other people achieve theirs. It was a disappointment to see that it was another marketing outfit. Perhaps this one's into MLM. Or maybe, this one's part of a corporate presentation where the manager is instilling some "dreaming" juice for his employees.

After watching the flash presentation, all you'll get is the option to repeat the silly movie.

Having searched on Google, you'll find that this isn't the only website with the words "dreambig" on it.,, and even a All of which are terrible sounding domain names.

"Share Your Dreams"

I next did a search for the phrase "Share Your Dreams". Number one on the list, is A site where you  literally try to find meanings to your dreams (when you are asleep).

This is not the kind of dream that I was thinking of.

My idea centers on aspirations and achievable dreams.

The rest of the search results turned up with websites that have pretty much the same theme as the website described above.

P.S. I think I ate something, I am over blogging today. I've made about 10 posts already.

Friday, July 09, 2010

Free Mini Jedi Starfighter Lego

Free Lego.

Need I say more?

For a limited time, Entertainment Earth will be giving away free LEGO sets with every in-stock LEGO order of $30 or more.

The promo runs between July 8, 2010 and August 6, 2010 or while supplies last, so getting the word out early is key.

Free LEGO Offer

Thursday, July 08, 2010

Awesome Webinar By Jay Berkowitz

I just attended Jay Berkowitz's Ten Things Every Executive Needs to Know to Generate Business on the Internet using GotoMeeting. It was awesome! The software worked flawlessly and all I had to do was sit back, listen and have a sip of coffee.

You'll actually have the feeling that you are attending a real seminar except that you don't get to see who's beside you.

It's as if you are sharing the monitor that the speaker is using. So, in a way, we really are connected.

Jay mentioned several things, which I took note of below.

Screen cap of Jay showing an example of a YouTube

Last week I wasn't able to attend because of a power failure here so I made sure that I attended this one.

* The thing that really got my attention was the Unique Value Proposition or the UVP. Jay mentioned that in order for Internet Marketers to convince potential clients to "take action" on their websites, they must offer something for free. It could be a newsletter with helpful industry tips, it could be a product trial or it could even be service.

His description was that this was the virtual social handshake.

Here are my notes. They are a little messy since it's 2:00 AM here.

1. John Wanamaker
"I know half of my advertising is wasted... i just dont know which half"

-measure roi to the penny
-google ppc
-daily budget
-not about how many people click on your ad.
-but how many people bought something - took an action. eg. signed up for something

-conversion action

CPC - cost per conversion

target advertising google
----google checkout.
using Googles checkout to purchase software.

"dynamic keyword insertion"
Phone number trick
-inserts phone number in the ad

landing pages

- so much copy

--landing page - which page they see first on the website


--color schemes

--form on the right hand of the page

2. how you perform vs a competitor

Use tools

- Seo Quake Toolbar... Page Ranking.

- More pages... google indexes more

- Unique page for every product.


- spyfu

- blended search

- use linkedin

3. all kinds of business - small, medium and large
4. Always a time to learn about these things
5. Internet advertising is not expensive

100 billion searches every month

--72% prefer left side
--how do you make an indent?
--google keyword tool
--wordtracker. keyword discovery
--link popularity

6. build lists - give something for free

7. Not to late to learn this internet stuff

8. Blogs

9. Find people

10. A website is a lead magnet

Monday, July 05, 2010

A Time to Kill..Your Web Analytics

Mitch Joel of Six Pixels of Separation has a very enlightening proposition: Kill your web analytics to stoke tension.

An excerpt:

There's no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is akin to driving with your eyes closed. That being said, we're starting to see more and more instances when killing your web analytics may be the smartest thing you can do.

Like in real life, tenacity is brought about by hunger. This hunger is fed by fear. And fear comes from the unknown.

Without the comfort of knowing that you are doing well in your campaign you are faced with one choice and one choice alone: to do more.

It is very much akin to blindfolding yourself while you use chopsticks to catch flies or closing your eyes while the breeze of the sea foretells the impending tsunami.

Julien Smith, tells us that we need tension. I believe him. I've been there. I still have it.

He said,

When you start nowhere, you have nothing to lose. When you get rich and famous, you go on defense and, next thing you know, you’ve lost your way. You don’t produce relevant work any more because your purpose is to defend what you’ve built and avoid to mistakes.

In my opinion, it is inevitable to go on the defense once you've reached a certain acceptable level of "perceived achievement". It is instinctive, it is protective and it is defensive.

Personally, my own self perceived level of success  barely scratched the surface when compared to their level of success. I'm still at that stage where I am running from that invisible monster called fear. I am still hungry as a dog, rabid in the deprivation. Absent the attainment of my perceived level of success, I will continue to find that quintessential and elusive goal.

My family's future depends on it.

Mitch Joel makes it clear that he doesn't necessarily mean that we'd have to totally remove the analytics software we have installed. What he could mean is to totally remove the accompanying emotions that comes along with it.

It's a good thing he mentioned that, because the blogger platform just included a built in tool for traffic analysis...

Friday, July 02, 2010

Digg Alpha Video

When I woke up, you guys fell asleep.

new digg vs old digg
Cleaner and Faster.
I checked my email and lo and behold I got an email saying that I got an invite to test out the New Digg.


I was a little bit suspicious at first, owing to the fact that the domain wasn't familiar. It was

Anyway after the second email, I contacted digg support and they replied that it was cool and awesome. So I jumped right in to access Kevin Rose's Spankin New "Biotch" (His words)

I digg. I digg.

Second order of the day was to find Digg people to follow. Kevin Rose, Leo Laporte, Mashable, Wired, Ars Technica, FunnyorDie (hehe), Revision3, so many people to follow.

Next they made me go Facebook, Twitter or Google? Facebook, Twitter or Google? Facebook, Twitter or Google?


I got a few errors there. So like the hardy alpha tester that I am, I clicked on the Next button without a care as to what would happen next.

First Impressions:

1. It's snappy fast.
2. Easier navigation through bigger tabs and fonts
3. Less clutter

Podsafe Music by
Band: Europa
Song: Filthy Feathers

ntertainment Earth!  Have Fun, Be Fun.

Thursday, July 01, 2010

Brownouts, Fireflies, and Fate

Here in the Philippines we call power interruptions, brownouts or blackouts. We've been having them regularly for the past few months because of infrastructure problems and the rising cost of electricity in this region. Add to that the fact that I practically live in the forest and you can expect them quite a lot.

Yesterday, I was so excited to attend a webinar that was supposed to be the first I ever attended in my life. I waited for 6 hours (in Philippine time 6:30 PM to 12:30 AM). 

I have MS notepad open, Chromium, MSPaint for the screenshots and I have the web conferencing service GoToMeeting, ready for the big countdown to 12:30. 

While I waited, I watched Jason Calacanis' show "This Week in Startups" where he talked about ngmoco, a game company that's bound to become the Farmville for the iPad.

The show began on time and I hastily made some notes.

Call me old fashioned or whatever but I was really happy because TenGoldenRules CEO Jay Berkowitz mentioned my name in the show and welcomed me along with several other new members of the Internet Marketing Club. I'm 28, and I was practically born in the same year Bill Gates founded Microsoft but I still haven't had the experience of actually interacting via audio with a person who I practically listen to everyday on a podcast. (Sorry for the long sentence) 

He also greeted the birthday people and then proceeded with the show. 

I only got to strategy number one of the 10 Strategies to Stay on the Cutting Edge, which was twitter. I must say that I perfectly agree with him. In fact, I built two websites around it, namely and    

That's When the Power Went Out

Everything was pitch black you'd think you were in a horror movie. I sat there in the dark staring at where my monitor was supposed to be - perhaps waiting for it to turn back on. I sat for a full 5 minutes before finally accepting that I won't be able to attend the webinar anymore. 
Then the fireflies came. It would have been nice if I was able to take pictures of the fireflies. But I don't think that's possible. First it was pitch dark, second I don't think my China made digital camera would have been able to perform with that lighting condition (or the lack of).   
I checked on my kids and went out of the room and sighed. I remembered the times when I was still working in the financial district of my country, Makati City. To get there I've had to commute and transfer vehicles 4 times. 

I also remembered peculiar moments when it would rain. What's peculiar about it was that it would rain whenever I was outside of a vehicle and it would stop raining whenever I was inside. In that way, I always got wet on my way to work. 

Anyway, the webinars that Jay holds are done on a weekly basis so I am looking forward to attending another one next Wednesday.