People interact more with GIF images rather than videos, specially on Google plus.
GIF (Graphic Interchange Format) are animated images that automatically "play" once they are loaded on a browser.
People's attention spans are super-fleeting.
A blog post takes time to read.
Even the best blog posts I've read are sometimes too lengthy even though the main gist of their message could be summed up in 5 seconds or less.
GIFs capture the attention of individuals in a shorter period of time and convey much more meaning than a 1,500 word blog post.
- Make it funny or inspiring
- Make it personal and heartfelt
- Make it original
By the way, one of the best professional GIF animators around that I have met is +Dunken Bliths also known as BlindSkunk